9. Cookies and Similar Technologies

Our Website uses cookies and similar technologies to enhance your browsing experience, improve website performance, remember your preferences, analyse website traffic and provide relevant advertising.

Cookies are small text files stored on your browser or device when you visit our Website.

We use the following categories of cookies:

Essential Cookies

These cookies are necessary for the Website to function correctly. They enable core features such as shopping cart functionality, checkout, payment processing and website security.

Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Website so we can improve its functionality and performance.

Functional Cookies

These cookies remember your preferences, such as language settings and previously viewed products, to provide a more personalised experience.

Advertising & Marketing Cookies

These cookies help us deliver advertisements and product recommendations that are more relevant to your interests across different websites and social media platforms.

You can modify your browser settings to refuse or delete cookies at any time. Please note that disabling certain cookies may affect the functionality of the Website.

10. Analytics and Advertising Technologies

To understand how visitors use our Website and to improve our services, we use various analytics and advertising tools.

These may include:

• Google Analytics
• Google Ads
• Meta Pixel
• Pinterest Tag
• Microsoft Clarity

These services may collect information such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Session duration
• Click behaviour
• Purchase activity
• Referral source
• General geographic location

This information is generally aggregated or pseudonymised and helps us improve website functionality, marketing effectiveness and customer experience.

These providers may process information in accordance with their own privacy policies.

11. Shopify

Our Website is hosted on Shopify.

Shopify provides the ecommerce platform that allows us to sell our products and services.

When you place an order, Shopify securely stores and processes certain personal information necessary to operate the Website and fulfil your purchase.

For more information about Shopify's privacy practices, please refer to Shopify's Privacy Policy.

12. International Data Transfers

Some of our technology providers may process or store information on servers located outside India.

Whenever such transfers occur, we take reasonable steps to ensure that your personal information receives an appropriate level of protection in accordance with applicable laws.

13. International Shipping

Where we offer international shipping, your information may be shared with international logistics providers, customs authorities and courier partners solely for the purpose of completing your order and complying with applicable customs, taxation and import regulations.

We only share the information reasonably necessary to complete your shipment.

14. Data Retention

We retain your personal information only for as long as necessary to:

• fulfil your orders;
• provide customer support;
• comply with tax and accounting obligations;
• maintain legal records;
• resolve disputes;
• prevent fraud;
• enforce our agreements.

The retention period may vary depending on the type of information and the legal requirements applicable to us.

When personal information is no longer required, we securely delete, anonymise or otherwise dispose of it in accordance with our internal data retention practices.

15. Security of Your Information

We take reasonable technical, administrative and organisational measures to protect your personal information against:

• unauthorised access;
• accidental loss;
• misuse;
• alteration;
• disclosure; and
• destruction.

These measures include secure hosting, encrypted communications where appropriate, access controls and the use of trusted third-party service providers.

While we strive to use commercially reasonable safeguards, no method of electronic transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security of your information.

16. Children's Privacy

House of Pehr offers jewellery and accessories that may be purchased for both adults and children.

Where personal information relating to a child is collected, it is expected to be provided by a parent, legal guardian or other authorised adult while placing an order.

Parents or legal guardians who believe that personal information relating to a child has been submitted without appropriate authority may contact us, and we will take reasonable steps to review and, where appropriate, delete such information.

17. Your Privacy Rights

Subject to applicable law, you may have the right to:

• request access to your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of your personal information where applicable;
• withdraw consent for future processing where processing is based on consent;
• opt out of receiving marketing communications;
• request information regarding how your personal information is being used; and
• raise concerns regarding our handling of your personal information.

We will respond to such requests within a reasonable period, subject to applicable legal requirements.

18. Withdrawing Consent

Where you have provided consent for marketing communications or other optional processing activities, you may withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before such withdrawal.

Please note that withdrawing consent for certain processing activities may affect our ability to provide specific services.

19. Data Deletion Requests

You may request deletion of your personal information by contacting us at:

contact@houseofpehr.com

We will review each request and delete information where legally permissible.

Certain records may need to be retained where required by tax laws, accounting regulations, fraud prevention obligations or other legal requirements.

20. Third-Party Websites

Our Website may contain links to third-party websites, social media platforms or external services.

We do not control these third-party websites and are not responsible for their privacy practices, content or security.

We encourage you to review the privacy policies of any third-party websites you visit.

21. Disclosure of Personal Information

We may disclose your personal information only where necessary to operate our business or where required by law.

Such disclosures may include:

• Payment service providers for processing transactions.
• Courier and logistics partners for delivering orders.
• Technology providers that host or support our Website.
• Marketing and communication service providers.
• Analytics and advertising partners.
• Professional advisers including accountants, auditors and legal advisers.
• Government authorities, regulators or law enforcement agencies where required by applicable law.

We require our service providers to process your personal information only for the purposes for which it has been shared and to implement appropriate security measures.

22. Business Transfers

If House of Adornments Private Limited undergoes a merger, acquisition, corporate restructuring, sale of assets or similar business transaction, your personal information may be transferred as part of that transaction, subject to applicable law.

Any successor entity will continue to protect your personal information in accordance with this Privacy Policy or provide notice of any material changes.

23. User Responsibilities

You are responsible for ensuring that the information you provide to us is accurate, complete and up to date.

Please notify us promptly if your contact details or other relevant information changes so that we can continue to provide our services effectively.

You are also responsible for maintaining the confidentiality of any information relating to your transactions with us and for taking reasonable precautions when using the internet.

24. Data Accuracy

We make reasonable efforts to ensure that the personal information we hold is accurate and current.

If you believe that any information we hold about you is incorrect or incomplete, please contact us so that we may review and update our records where appropriate.

25. Marketing Preferences

You may opt out of receiving promotional communications from House of Pehr at any time by:

• Clicking the "Unsubscribe" link included in our marketing emails;
• Contacting us at contact@houseofpehr.com; or
• Requesting removal through our customer support channels.

Please note that opting out of marketing communications will not affect transactional messages relating to your orders, deliveries, payments or customer support requests.

26. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, technology or services.

The revised version will be published on this page together with the updated "Effective Date."

Your continued use of the Website after any changes become effective constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically.

27. Governing Law

This Privacy Policy shall be governed by and interpreted in accordance with the laws of India.

Any disputes arising out of or relating to this Privacy Policy shall be subject to the exclusive jurisdiction of the competent courts in Kolkata, West Bengal, India.

28. Contact Us

If you have any questions, requests or concerns regarding this Privacy Policy or the way we process your personal information, please contact us:

House of Adornments Private Limited

House of Pehr

1 Penn Road

Alipore

Kolkata – 700027

West Bengal, India

Email: contact@houseofpehr.com

Phone: +91 9836624000

GSTIN: 19AAACH6408C1ZW

CIN: U01120WB1935PTC008285

PAN: AAACH6408C

29. Grievance Officer

If you have any concerns regarding the processing of your personal information, you may contact our Grievance Officer at:

Email: contact@houseofpehr.com

House of Adornments Private Limited

1 Penn Road

Alipore

Kolkata – 700027

West Bengal, India

We will make reasonable efforts to acknowledge and respond to your grievance within the timelines prescribed under applicable law.

30. Contact for Privacy Requests

You may contact us at contact@houseofpehr.com to:

• Access the personal information we hold about you;
• Request correction or updating of your information;
• Withdraw consent where applicable;
• Request deletion of your personal information, subject to legal obligations;
• Opt out of marketing communications; or
• Raise any privacy-related concern or complaint.

We will review your request and respond in accordance with applicable law.

By using our Website, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, storage and disclosure of your personal information as described herein.