A Legacy of Craftsmanship
and Compassion
Born in the wake of the Covid-19 pandemic, House of Pehr was founded in April 2021 with a simple vision: to preserve traditional craftsmanship while creating jewellery that feels timeless, contemporary, and deeply personal.
What Inspires Us?
Every House of Pehr piece is handcrafted by artisan silversmiths, carrying forward techniques passed down through generations. While our designs are contemporary, they are rooted in craftsmanship, intention, and the belief that beautiful objects should be made to last.
House of Pehr is a family venture brought to life by a mother, daughter, and daughter-in-law. Founded by Mrs. Shrutika Jatia, the brand began as a way to reconnect with skilled artisans and celebrate generations of Indian craftsmanship. Ashna leads design, creating pieces that balance modern sensibilities with timeless appeal, while Siddhika Jatia shapes the brand's visual identity and storytelling, giving every collection a distinctive voice.
The name Pehr, meaning “time of day,” reflects our belief that jewellery should transcend seasons and trends, becoming part of life's everyday moments. Our logo, where the sun and moon meet, represents balance, harmony, and the meeting of heritage and contemporary design.
Proudly women-led, Pehr creates jewellery with meaning—pieces that tell stories, celebrate individuality, and honour the hands that make them. More than adornment, each creation is a small reminder that timeless design and thoughtful craftsmanship will always have a place in the world.
We craft with Intention, Not Influence.
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